Timy Gonzalez | UX Designer

ZettaSense

ZettaLabs was a data analytics technology company, later acquired by Fluree, focused on simplifying the process of preparing raw data for analysis. Founded in 2018 and headquartered in Cedar Knolls, New Jersey, ZettaLabs developed an advanced analytics platform called ZettaSense, ZettaClassify, ZettaIngest.

Company

ZettaLabs

Product

ZettaSense

Collaborators

Timy Gonzalez

Role

Director of UX Design

Year

2018-2024

Problem Statement

ZettaLabs is developing ZettaSense to provide powerful complex data processing. To ensure successful adoption, ZettaSENSE must prioritize a user experience that is intuitive and accessible. Without a user-centered design focus, the initial experience risks being complex and overwhelming, potentially leading to low user adoption and hindering users' ability to efficiently derive actionable insights and make informed decisions from the processed data.

Objectives & Goals

Ensure Clarity and Understandability of Complex Data
Goal: Users can easily comprehend the relationships and context within the ZettaSENSE data, regardless of its complexity or interconnectedness.

Metrics: Reduced time to understand key data points, increased user accuracy in interpreting data relationships, positive user feedback on data visualization clarity.

Enable Efficient Data Exploration and Discovery
Goal: Users can quickly and effectively navigate, filter, search, and explore the data within ZettaSENSE to find the information they need.

Metrics: Reduced time to locate specific data sets or insights, increased usage of search and filtering functionalities, positive user feedback on ease of navigation.

Enable Efficient Data Exploration and Discovery
Goal: Users can quickly and effectively navigate, filter, search, and explore the data within ZettaSENSE to find the information they need.

Metrics: Reduced time to locate specific data sets or insights, increased usage of search and filtering functionalities, positive user feedback on ease of navigation.

Facilitate Seamless Interaction with Fluree's Unique Features
Goal: Users can intuitively leverage Fluree's underlying capabilities (e.g., data provenance, smart functions, blockchain integration if applicable) without requiring deep technical knowledge of the platform.

Metrics: Increased adoption of Fluree-specific features within the ZettaSENSE interface, positive user feedback on the integration and value of these features.

Streamline Workflows for Key User Tasks
Goal: The UX supports and simplifies the primary tasks users need to perform with ZettaSENSE, such as data analysis, report generation, or triggering actions based on data insights.

Metrics: Reduced time to complete key user tasks, increased task completion rates, positive user feedback on workflow efficiency.

Provide a Consistent and Intuitive User Interface
Goal: Users experience a cohesive and predictable interface across all aspects of ZettaSENSE, minimizing the learning curve and promoting ease of use.

Metrics: High user satisfaction ratings regarding ease of use and consistency, reduced number of support requests related to navigation or interface confusion.

Offer Effective Data Visualization and Reporting Capabilities
Goal: Users can easily visualize and present complex data in meaningful ways to facilitate understanding and communication of insights.

Metrics: Increased usage of visualization tools, positive user feedback on the clarity and usefulness of visualizations and reports, reduced time spent creating reports.

Ensure Accessibility and Inclusivity
Goal: ZettaSENSE is usable by individuals with a wide range of abilities and technical expertise.

Metrics: Adherence to accessibility guidelines (e.g., WCAG), positive feedback from diverse user groups.

Ensure Accessibility and Inclusivity
Goal: ZettaSENSE is usable by individuals with a wide range of abilities and technical expertise.

Metrics: Adherence to accessibility guidelines (e.g., WCAG), positive feedback from diverse user groups.

UX Process

4. Code & Deploy

5. Measure and Learn

3. Conceptualize

2. Define



1. Discover

Deliverables

Needs

Users

Stakeholders

LOBs

FRDs

Accessibility

Needs

Users

Stakeholders

LOBs

FRDs

Accessibility

Business goals

User needs

User journeys

Information arch.

Visual preferences

Success Metrics

Business goals

User needs

User journeys

Information arch.

Visual preferences

Success Metrics

Design language

Layout design

Interaction design

Usability testing

Design language

Layout design

Interaction design

Usability testing

Front-end coding

Back-end coding

API Integration

Testing & QA

UX Auditing
Deployment

Front-end coding

Back-end coding

API Integration

Testing & QA

UX Auditing
Deployment

Metrics for LOBs

Usage analytics

User feedback

Accessibility

Metrics for LOBs

Usage analytics

User feedback

Accessibility

Success metrics

Heuristic evaluations

Accessibility tests

Recommendations

Improvements plan

Success metrics

Heuristic evaluations

Accessibility tests

Recommendations

Improvements plan

Front-end code

Back-end code

QA Test plan

Deployment plan

Developers docs

Front-end code

Back-end code

QA Test plan

Deployment plan

Developers docs

User stories

Journey maps

Taxonomies

Persona designs

Flow diagrams

Mind maps

User stories

Journey maps

Taxonomies

Persona designs

Flow diagrams

Mind maps

Design system
Low-res wireframes

Hi-res wireframes

Prototypes/Animations

Graphic assets

Usability test analisys

Design system
Low-res wireframes

Hi-res wireframes

Prototypes/Animations

Graphic assets

Usability test analisys

Interviews

Surveys

Report

Interviews

Surveys

Report

Research

Design

Learn

Iterate

Code

pen

lightbulb

brackets

ruler

UX Process



Discover

Needs

Discover the needs for this product by conducting user interviews and asking questions related to the need for the product.

Users

Find out which types of users benefit from this product.

Stakeholders

Find out who are the primary stakeholders fro this product. From end users to CEOs.

LOBs

Find out what lines of business are part of this project or could be part of this project.

FRDs

Find out if there are existing functional requirement (FRD) document or see if they are complete or need to be completed, who owns the document, etc

Accessibility

Find out if there are any specific accessibility requirements for ADA, WCAG, etc.

Deliverables

Interviews

Results of interviews with executive summaries and quantitative measurements.

Surveys

Results of surveys with executive summaries and quantitative measurements.

Reports

Reports of any other findings related to this discovery phase.

pen

Define

Business Goals

Define what the business goals are for this suite of applications.

User Needs

Define what the users needs mean for this specific.

User Journeys

Define what a user journey or journeys are for this suite of applications.

Information Architechture

Define what the information architecture should be for this suite of applications.

Visual Preferences

Define the meaning of visual preferences for this suite of applications.

Deliverables

User Stories

Deliver documents with user stories for each one of the applications in this suite. User stories should be as granular as possible, including role, goal, benefit/reason, etc.

Journey Maps

Deliver documents with journey maps for each one of the applications in this suite. Journey maps should be as granular as possible, including personae design, scenarios, stages, etc.

Persona Design

Deliver documents with persona design for each one of the applications in this suite. Persona designs shouls be as granular as possible, including a realistic presentation, demographics, goals and motivations, etc.

Taxonomies

Deliver documents with taxonomies for each one of the applications in this suite. Taxonomies should be as granular as possible, including hierarchy, mental models, etc.

Mind Maps

Deliver documents with mind maps for each one of the applications in this suite. Mind Maps should be as granular as possible, including branches, sub-branches, keywords, connections, etc.

lightbulb

Conceptualize

Design laguage

Conceptualize a design language for the full suite of applications. This should include, visual style, UI components and guidelines, interaction guidelines, etc.

Layout Design

Conceptualize a layout design for the full suite of applications. This should include, gris systems, visual hierarchy, whitespace, responsiveness, etc.

Interaction Design

Conceptualize a layout design for the full suite of applications. This should include, grid systems, visual hierarchy, whitespace, responsiveness, etc.

Usability testing

Conceptualize a usability testing plan for the full suite of applications. This testing is made pre-deployment so only Figma designs will be used. This should include, navigation, information architecture, overall flow and user journeys, etc.

Deliverables

Design System

A complete design system using Figma.

Low-res Wireframes

Low-res wireframes using Figoma.

Hi-res Wrireframes

Hi-res wireframes using Figma, AI, Photoshop, Etc.

Prototypes / Animations

Prototypes using Figma, Framer, D3.js visualizations, etc

Graphic Assets

All assets in hi resolution. Assets within the Figma files can be downloaded by developers while in Figma dev mode.

Usability Test Analisys

Usability testing reports.

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Code

Front-end Development

After UX Design sign off, using Figma, sent link to the developers in DEV mode.

Back-end Development

Back-end developers create the back end code to support the UI designs, interactions, databases, etc.

API Integration

Developers integrate APIs into the application.

Testing & QA

The QA team creates test plans of various types.

Deployment Plan

Create a deployment plan.

UX Auditing

UX designers review and audit design tickets.

Deliverables

Front-end Code

Front-end code is created through a software development cycle managed through the Azure DevOps agile ticketing system.

Back-end Code

Back-end code to support the UI designs, interactions, databases, etc.

QA Test Plan

QA test plans of various types and actual testing reports.

Deployment Plan

Developers and other stakeholders present a deployment plan.

UX Audit Tickets

Assign one or more UX designers to audit the development tickets that are in the UX/QA bucket in the DevOps ticketing system.

ruler

Measure & Learn

Success Metrics

Define metrics for the lines of business within the company.

Usage Analytics

Define usage analytics for post deployment measurements.

User Feedback

Gather user feedback before and after beta and general availability (GA)

Accessibility Tests

Define the accessibility test plan to comply with WCAG and ADA.

Deliverables

Success Metrics

Success metrics reports.

Heuristic Evaluations

Heuristic evaluation reports.

Accessibility Test Results

Accessibility test results.

Recommendations

Recommendations report for future iterations

Improvements Plan

Improvements plan. This includes backlog items, new features, changes to product roadmap, etc.

Personae Design

Maria Smith

Age

Education

Masters in Computer Science

Status

Married

Occupation

Data Analyst

Location

Mooresville, NC

TEch literate

High

I want an efficient use of my time when using this software.

Bio

Maria lives in Charlotte, NC. She is data analyst. She loves working with data and likes to mentor junior employees.

Core needs

•

Needs to master a process to ingest, classify, and resolve data

•

Needs to leverage her knowledge of AI to use AI/ML-driven workflows

•

Needs to be productive and efficient

Frustrations

•

The older products she is using have a steep learning curve

•

The older products she uses have bad UX experiences

•

With the older software she uses, she does not have a seamless user experience among all products

Personality

Leader

Thinker

Analyser

Tech-savy

Mark Kaiser

Age

Education

Masters in Business Administration

Status

Silgle

Occupation

Business Analyst

Location

Mooresville, NC

TEch literate

Medium

I am used to wasting a lot of time with products that have confusing user experiences.

Bio

Mark lives in Charlotte, NC. He is a business analyst. He likes to work remotely and he travels frequently to consult with clients.

Core needs

•

Needs to master a process to ingest, classify, and resolve data

•

Needs to leverage his knowledge of AI to use AI/ML-driven workflows

•

Needs to produce trusted golden records

Frustrations

•

The older products he is using have a steep learning curve

•

The older products he uses have bad UX experiences

•

With the older software he uses, he does not have a seamless user experience among products

Personality

Introvert

Thinker

Analyser

Tech-savy

Information Architecture

User Journey and UI Designs

The system displays the project dashboard

The user logs into the system

The user creates a new project

The user adds team members to the project

The user adds data sets to the project

The user maps data set attributes to the entity models

Upon successful login, the system displays the main dashboard.

The user runs the model

The user logs into the system with the provided user name and temporary password. The user follows the authentication procedure, outlined in a separate use case.

The user clicks on Project > Create a New Project and enters the project name, project description, and selects the entity to be resolved.

Using a two-panel layout, the user adds additional team members to this particular project. At the same time, the user provides proper authorizations and roles to the individual project members.

Using a two-panel-layout, the user adds one or more data sets to the project. The user can also change the authoritative ranking for all the data sets selected.

Using a two-panel layout, the user maps the entity model, using a drag-and-drop pattern, for each attribute of the data sets. The mappings have a different visual treatment for better visual identification.

The user runs the model. The system displays a dashboard with confidence level results and other metrics. The user is now ready to repeat the process to create a new project, or proceed to the system training module.