Wells Fargo
Enterprise Allegation Platform (EAP)
Wells Fargo & Company is a multinational financial services company with approximately $1.9 trillion in assets (as of Q1 2025). Headquartered in San Francisco, California, it provides a wide range of banking, investment, mortgage, and consumer and commercial finance products and services.
Wells Fargo
Enterprise Allegation Platform (EAP)
Wells Fargo & Company is a multinational financial services company with approximately $1.9 trillion in assets (as of Q1 2025). Headquartered in San Francisco, California, it provides a wide range of banking, investment, mortgage, and consumer and commercial finance products and services.
Company
Company
Wells Fargo
Wells Fargo
Product
Product
Enterprise Allegation Platform
Enterprise Allegation Platform
Collaborators
Collaborators
Timy Gonzalez
Timy Gonzalez
Role
Role
Lead Product Designer
Lead Product Designer
Year
Year
2016
2016
Problem Statement
Problem Statement
In 2016, Wells Fargo revealed that branch team members had been engaging in the widespread practice of creating millions of unauthorized bank and credit card accounts for customers without their knowledge or consent. As part of new regulations created to prevent this, Wells Fargo created an application that would help the company receive anonymous allegations. The product was called the Enterprise Allegation Platform (EAP).
In 2016, Wells Fargo revealed that branch team members had been engaging in the widespread practice of creating millions of unauthorized bank and credit card accounts for customers without their knowledge or consent. As part of new regulations created to prevent this, Wells Fargo created an application that would help the company receive anonymous allegations. The product was called the Enterprise Allegation Platform (EAP).
Objectives & Goals
Objectives & Goals
The application should allow call center operators to use an application for logging in allegations
The application should allow call center operators to use an application for logging in allegations
The application should allow call center operators track and provide lineage of all data received
The application should allow call center operators track and provide lineage of all data received
Users should be able to intuitively navigate and explore the various aspects of the application
Users should be able to intuitively navigate and explore the various aspects of the application
The application should provide intuitive controls for managing data permissions and access rights.
The application should provide intuitive controls for managing data permissions and access rights.
The application should provide a clear and organized interface for managing permissions, resolutions, etc.
The application should provide a clear and organized interface for managing permissions, resolutions, etc.
The application should have a consistent design language and intuitive navigation to ensure a predictable and efficient user experience across different features.
The application should have a consistent design language and intuitive navigation to ensure a predictable and efficient user experience across different features.
Personae Design
Personae Design
Andrew Smith
Andrew Smith
Age
Age
30
30
Education
Education
Masters in Business Administration
Masters in Business Administration
Status
Status
Married
Married
Occupation
Occupation
Branch Team Member
Branch Team Member
Location
Location
Charlotte, NC
Charlotte, NC
TEch literate
TEch literate
Low
Low
I want an efficient way to submit allegations.
I want an efficient way to submit allegations.
Bio
Bio
Andrew lives in Charlotte, NC. He is a branch team member. He loves working with clients at the local Wells Fargo Branch.
Andrew lives in Charlotte, NC. He is a branch team member. He loves working with clients at the local Wells Fargo Branch.
Core needs
Core needs
•
•
Needs to help clients open new bank accounts
Needs to help clients open new bank accounts
•
•
Needs to be alert and see if other team members are not following procedures
Needs to be alert and see if other team members are not following procedures
•
•
Needs to file an anonymous report if a team member is not following procedure
Needs to file an anonymous report if a team member is not following procedure
Frustrations
Frustrations
•
•
There is no similar software used for creating reports or allegations
There is no similar software used for creating reports or allegations
•
•
There is no other software to help create anonymous allegations
There is no other software to help create anonymous allegations
Personality
Personality
Leader
Leader
Thinker
Thinker
Analyzer
Analyzer
Tech savvy
Tech savvy
UI Design Example
Design System Examples
Design System Examples
A
A
Design & Development Tools Used in this Project
Design & Development Tools Used in this Project
Design & Development Tools Used in this Project
Timy Gonzalez
Copyright © 2025 Timy Gonzalez
Address
Mooresville, NC, USA
My Email
timygonzalez@gmail.com
Call Me Now
704-402-4401